How to Write a Playbook that Enables Sales Effectiveness
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A friend of mine asked me for some advice the other day. After finding unhelpful posts or forum answers on how to create generic Customer Success playbooks, she came to me. But even then, their experience is likely limited to the company they currently work for and maybe the one before it.
The Expert's B2B Revenue Growth Playbook - Fusion Marketing Partners
While the roles, events, and plays themselves might be obvious, what you should include for YOUR Customer Success playbook and why may not be so obvious. Your Customer Success Playbook should be structured around the customer lifecycle and what must happen for customers to be successful — on your side and on their side, inside the product and beyond — for them to:.
Remember, Customer Success-driven Growth is growth — upsells, cross-sells, customer advocacy, viral expansion, etc. As customers succeed and evolve, their relationship with you should evolve and grow as well. Here at Walmart. Your email address will never be sold or distributed to a third party for any reason.
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- Contents of an Awesome Customer Success Playbook;
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The Ultimate Playbook for Your B2B Marketing Strategy
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